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Alexandra Margarita "Alex" Russo is the protagonist of the Disney Channel sitcom Wizards of Waverly Place, portrayed by Selena Gomez.[2] As the middle child and only daughter, she is sly, clever, sarcastic, and sometimes rude to her family and friends. Alex usually is very passive and lazy when it comes to school and wizard training. She often gets into trouble because of her constant schemes usually involving getting out of trouble to begin with or when it comes to fixing her mistakes, usually containing magic.

Alex is smart but not hardworking, much to the dismay of her older brother, Justin. Alex became a full wizard in Wizards of Waverly Place: The Movie but later makes a wish through the Stone of Dreams to turn back time which, in turn, made her a student again. In the series finale when Justin wins, he reveals that Alex would have won but she helped him because he got stuck. Alex then becomes the Russo family wizard, keeping her powers, as does Justin for becoming the new Headmaster of WizTech.

In 2008, despite the character being classified as a wizard in all official material, AOL named her the twentieth greatest witch in television history.[3] Selena Gomez, who portrays Alex, is one of the only two cast members to appear in every single episode of the series to date; the only other cast member to do so is David Henrie, who portrays Justin Russo. The character has also appeared inThe Suite Life on Deck episode, Double Crossed.

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